What this means in plain English
Website Visitors starts with activity on your own configured website and shows visits the identification service can responsibly resolve. Managed Intent Data starts with supported off-site research signals. They are different evidence streams and should not be treated as the same lead source.
Why should a business owner care?
Website traffic is more useful when you can understand the visits the identification service actually resolves without pretending every anonymous visit is a known person.
Picture it this way.
If the provider resolves a visitor, the available identity or company context can be viewed alongside the page, timing, and referrer evidence; if it cannot, the visit stays anonymous.
What to focus on
Treat visitor identity as provider-supported evidence, not a promise that every visit becomes a person or lead. Keep resolved identity, page, timing and referrer context distinct from off-site intent and from actual conversion evidence.
What Belgravia does about it
Belgravia keeps Website Visitors client-scoped, shows only identity and visit context the identification service actually resolves, and keeps that evidence distinct from Managed Intent Data, qualification, consent, and conversion.
See the relevant Belgravia service →