What this means in plain English
When the provider resolves a visitor, the available record can include supported identity or company details plus the page viewed, visit time, referrer, and other visit context the provider actually returns.
Why should a business owner care?
Website traffic is more useful when you can understand the visits the identification service actually resolves without pretending every anonymous visit is a known person.
Picture it this way.
If the provider resolves a visitor, the available identity or company context can be viewed alongside the page, timing, and referrer evidence; if it cannot, the visit stays anonymous.
What to focus on
Treat visitor identity as provider-supported evidence, not a promise that every visit becomes a person or lead. Keep resolved identity, page, timing and referrer context distinct from off-site intent and from actual conversion evidence.
What Belgravia does about it
Belgravia keeps Website Visitors client-scoped, shows only identity and visit context the identification service actually resolves, and keeps that evidence distinct from Managed Intent Data, qualification, consent, and conversion.
See the relevant Belgravia service →